Ethical AI demands clear disclosure of how data is collected, processed, and utilized. Businesses must articulate their data handling protocols, making it explicit what information is gathered, for what purposes, and how it feeds into AI systems. Such openness not only builds trust but also ensures customers feel respected and valued, reducing skepticism about surveillance or misuse. It is essential for organizations to provide accessible privacy notices and channels for stakeholders to ask questions or share concerns, creating an environment where transparency is the default position.